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Brand Know-How
Introduction to Branding
What Is Branding? (Lecture & Worksheets)
Course To-do List (Your Branding Checklist)
Brands Doing it Right - Case Studies / Examples (Video) (14:42)
Clarifying Your Target Audience
NEW - Your ideal audience is more important than you think (Video) (9:34)
NEW - Ideal Customer / Audience (Worksheets)
Your Brand's Logo, Colors, and Fonts
UPDATED - What Makes Great Brand Logos? (Lecture & Video) (13:19)
UPDATED - The do's and don'ts of choosing fonts (6:46)
NEW - 3 VIDEOS - Choosing your brand colors (for the right look and FEEL) (30:26)
NEW - Logo Planning (Worksheet)
NEW - Brand name planning (Worksheet)
Resources for Logo's, Graphics, and Fonts
Telling Your Brand Story
What is My Brand Story? (Lecture & Workbook)
The importance of storytelling within your brand (Video) (11:00)
Your Brand Personality & Message
My Brand Personality & Tone of Voice (Lecture & Workbook)
The importance of your brand's personality (Video) (13:17)
NEW SECTION - Differentiating your Brand & Standing Out
How you can overcome the most common challenges in branding (12:59)
NEW - Ways to Improve and Stand Out (Worksheet)
NEW - Innovation Ideas to Overcome Primary Challenges (Worksheet)
NEW - Vision Success and Road-map (Worksheet)
Your Brand's Photos and Images
My Brand's Image (Lecture)
Brand Photos and Images (Video) (23:55)
Creating Your Brand Style Guide
UPDATED - Creating My Style Guide (Lecture & Video) (5:17)
Oh, the places you will brand
Branding My Instagram & Social Media (Video) (13:59)
Continued Social Media Branding (12:30)
Social Media Branding (Checklist)
Branding Newsletters (3:27)
Branding my Pinterest Part 1 (Lecture & Video) (16:48)
50 Ways Creative Entrepreneurs Gain Traffic Through Pinterest (Checklist)
Branding on Pinterest (Checklist)
Pinterest Branding Part 2 (16:28)
Your Brand Photography COUPONS!
Grab your exclusive coupons for the brand photo shop.
Teach online with
What is My Brand Story? (Lecture & Workbook)
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